Tuesday, December 16, 2008

Welcome Home

I started this new blog site so that I would be able to speak directly to a very special group of people.

The Interactive Producer is what I consider a new breed of media producer.

A hybrid of many talents.

Today's Interactive Producer is a maniacal cross between between Don Draper, Malcolm Gladwell, David Ogilvy, Sigmund Freud, Douglas Merrill, Adam Sandler and Mel Brooks.

In the film industry the producer is usually an executive of the studio often overseeing the financial, administrative and creative aspects of the production, though not technical aspects.

The role of Producer in the interactive industry is a true convergence of the creative and technical worlds, just like the industry itself is a convergence of so many different medias.

Many people confuse the role of Project Manager with Producer.

I will set the record straight right now, Producers are NOT project managers.

So what is an Interactive Producer?

The producer is the spark, he or she initiates, co-ordinates, supervises and manages schedules, budgets, hiring talent and overseeing deployment and PR. The producer is involved in all phases of the interactive process from idea, to design to development and on to completion of a project.

Being a Interactive Producer requires so much more understanding of so many different things.

The industry as a whole has witnessed the accelerated evolution of its talent. In less than ten years the one dimensional designer who lived in Photoshop now is required to have skills in Flash, 3D applications, some coding and video skills as well.

Legendary creative directors now wake up in a cold sweat just knowing that kids are coming out of school with a mastery of a number of disciplines that they themselves would never be able to catch up to.

The torch is definitely being passed in all realms of our industry.

The role of Interactive Producer has taken on its own evolution. It is being a business development specialist, a project manager, a team leader, clergy, friend, advocate, evangelist and mentor.

The voice of reason within the chaotic tumultuous and emotional process of hyper-creativity.

Someone who can weather the storm of a highly creative, super technical, below budgeted, ridiculously dead-lined, fast paced, ever changing, always evolving, super charged, late night... OK, I need not go on because if you are one of these people you already know what the hell I am talking about.

So on that note I will say welcome and thanks for joining me in this new endeavor, I hope to be a good resource and sounding board for our kind. I promise to keep each post relevant and insightful and I hope to make this blog as meaningful and insightful as I possibly can.

Stay Tuned.


  1. Hey Craig, I'm looking forward to reading some other interviews.


  2. really looking forward to your blog, please keep it up!

  3. Hey Bones, You bet! This thing is gonna live long time.

  4. Hi, I found this on pure luck I thought I was an interactive marketing project management, but now I know that I am an Interactive Producer from Argentina. Excellent Blog man!

  5. I find this blog trough a post in AdverBlog.
    Its a great idea. Congratulations and succes!