Sunday, April 26, 2009

Champagne Wishes and Digital Dreams



Q: Introduce us to yourself and your company.
Champagne Valentine is a creative digital agency devoted to expressing interactive and beautiful experiences across all applications. The creative visionaries are Anita Fontaine and Geoff Lillemon and at the moment they are depending on a close circle of friends and fans for production and support such as myself, Dexter Randazzo

Q: Interactive Producers come from all walks of life, they are a hybrid of talents, tell us about your background and how you got interested in digital production?
One day I went to Boston on a sales trip and Geoff and Anita came speeding towards me on a machine and we went swimming in Walden Pond and I have been enticed with the digital experience ever since. It is them and their aesthetic that inspires me to work in this medium, no the medium itself.

Q: How do you stay on top of emerging technologies and keep your team informed and motivated?

I talk to people who are smarter than me

Q: What does your ideal client/project look like?
It's creatively open and financially rewarding.

Q: How do you educate your clients and set realistic expectations for a project?

Starting from the beginning with a clear creative object, schedule and budget is always the way to manage expectations.

Q: What was the best project you have ever worked on?
Our current website

Q: How many projects are you comfortable producing at one given time?
Depends on the project. But I would say 3 - 4 comfortably.

Q: What does your dream production team look like?
Again, depends on the project but Ideally I like to have the creatives overseeing, not executing. And a good production team so no one is over worked. I believe that everyone should have one role and the production should be seamless and streamlined.

Q: How do you ensure that your client's best interests are met?
By maintaining their expectations from the beginning and also making sure there is streamlined communication. I'm also a firm believer in going a little bit above and beyond all of the time.

Q: What is your vision of what the next phase of our industry is going to look like?
I think it's going to be a confusing shuffle for the next year but that more and more the industry needs people who can handle all aspects of production. And our industry needs people who can relate to an audience and reach them in a way never seen before.

Q: Please share a snippet of wisdom that you would like to impart on our readers.
Get away from the computer, buy some flowers, sip some bubbly, enjoy life.

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