Monday, June 15, 2009

Razor Sharp

Q: Introduce us to yourself and your company.
Michael Delahousaye BD Director of California, Razorfish. Razorfish is one of the largest interactive marketing and technology companies in the world. We counsel clients like Levi's, Mercedes and MillerCoors on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. Our client teams provide solutions through strategic counsel, digital advertising and content creation, media buying, analytics, creative, technology, user experience and Social Influence Marketing.

Q: Interactive Producers come from all walks of life, they are a hybrid of talents, tell us about your background and how you got interested in digital production?
N/A – BD Director.

Q: How do you stay on top of emerging technologies and keep your team informed and motivated?
Pick 5 leading bloggers and read their every word.

Q: What does your ideal client/project look like? CPG Company with at least 20 brands.
Digital AOR

Q: How do you educate your clients and set realistic expectations for a project?

Q: What was the best project you have ever worked on?
HP Global pitch

Q: How many projects are you comfortable producing at one given time?


Q: What does your dream team look like?

Account Planner, ECD, Tech Director, Sr PM

Q: How do you ensure that your client's best interests are met?
Dig deep into every project plan and push for the best possible ideas.

Q: What is your vision of what the next phase of our industry is going to look like?
Digital agencies are going be lead agencies with many types of clients. Clients are going to learn to think digitally.

Q: Please share a snippet of wisdom that you would like to impart on our readers. Digital advertising is about brands giving their target audience something of value. Traditional advertising is about giving the target audience something to remember the brand by.


  1. A step downhill. I think the focus should stay on interactive producers, since they give more thought to their answers. This really sounds like standard BDA BD BS.

  2. Good comment, will definitely take into account.

    For some reason agencies choose specific people they want on the site without really thinking through if they fit the mold and dont offer any alternatives to the choice.

    I will do a better job at filtering.