Tuesday, June 2, 2009

Unity 3D



Q: 3D on the web is one of the more popular technologies being used in campaign sites, what makes Unity different than say Papervision3D?
Scope, size and quality of games that operate within the browser or running at fullscreen. From MMOs like cartoon network's Fusion Fall to causal game experiences featured on shockwave.com or blurst.com - Unity is a leading the class in 3d in-browser content experiences. Unity has a full 3d editing system, features Ageia PhysX, support for 3rd party back-end solutions (such as Smartfox, or Exit Games - for MMOs) and cross platform capabilities to publish on the PC / Mac / iPhone / Wii and additional consoles.

For new end-users, The Unity web player features near seamless install process that does not links guests off the website, nor does it install 3rd party applications (such as a toolbar)

Q: What are some of the best ways the Advertising Industry can use Unity to tell better stories?
If your clients are looking for a rich 3d content experience - Unity can provide that near console quality experience in browser. Please navigate to our gallery for examples of games which have been released by some of our developers. http://unity3d.com/gallery/game-list

Q: How does Unity position itself amongst other web based technologies?
With cross platform capabilities, a clean web player install process, and proven launched content, we are well poised to appeal to both AAA developers (please look for an announcement in the very near future :) ) and students as Schools and Universities are adopting Unity to complement their educational game programs.

Q: Outside of gaming, what other industries have adopted Unity as a story telling technology?
NASA, US Government, Architectural firms for visualization, Aerospace industry, NYU (human anatomy visualization) to name a few...

Q: How closely has Unity worked with the Interactive industry to help educate and integrate its technologies?
Game Developers are our core market. We appear at GDC, CGDA, as well as host our own Unite event. We've been featured in EDGE magazine, and have Ads running in several gaming publications.

Q: What does the future hold for Unity 3D?
What's in store for Unity? New platform support, growth for our company (we're currently staffing up our offices in EUR and US) and new developers coming on board.

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